After writing the article on finding your niche, I received a very good example of someone's site where they master the 'fine line' between niche marketing and pigeon holing yourself and excluding other types of business.
Check out this great site done by a photographer. She places a lot of visual imaging (perfect for her industry and for people's attention span) on weddings, engagement photos, etc. but tosses in a few variances. Brilliantly done! I’d choose her for my photos, wouldn’t you?
Here’s the site:
What’s your niche and who are your customers?