Thursday, October 14, 2010

What'sThe Difference Between B2B and B2C Marketing?

I'm currently surveying colleagues on their opinion of this question. I have a definite opinion. Suprise?!!

I'd love to hear your opinion and then I'll post my viewpoint.

(BTW, this question comes up a lot, but it was recently asked of me on a recent trip to Germany by a B2C Marketer who was being challenged to take on B2B and wanted advice.)

Let me know by making a comment what advice you would have given!

Until then,

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