Monday, November 15, 2010

“Can't Afford to Market Right Now - Check Back in Six Months”

How many marketers and business coaches are hearing, “I just don’t have the budget now. Check back with me in six months”?
And, how many businesses who really need help (and who may not make it another six months without marketing or business coaching) are saying this?
          Here’s the sad but true story that I recently read a version of and thought it was so appropriate for today’s business environment that I had to share it. You may have heard it before, but it is worth reading again. In fact, it might make a good holiday card  - LOL!

Why is it so prevalent that a person wakes up under a marketed blanket on a marketed mattress and pulls off marketed pajamas then bathes in a marketed shower, brushes his/her teeth with marketed toothpaste, washes with marketed soap, puts on marketed clothes, drinks a cup of marketed coffee, drives to work in a marketed car and when asked to spend money on marketing, states that they can’t? ironically, when the business’ sales eventually decline, he/she markets the business for sale!

How do you overcome this obstacle? One way is to forward this to those with similar behaviors. Not a subtle approach – but one that can hit home and change attitudes and then behaviors.

After all, “Continuing to do the same thing and expecting a different outcome is a sign of insanity, right?”    

Good luck!


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