So many are struggling with how to hang on to their life’s
dream – their business. Others are hanging in there but are seeing declines not growth.
Unfortunately, what most business people do in times of
difficulty is cut back on marketing. There is a study that shows that
businesses that continue to spend on marketing through a Recession rebound 30%+
faster in growth than those who do not.
Listen, I know it is hard, but try to use this time to take
a deep breath and get some help. It might be time to focus more on customer
service. It might be time to offer better pricing. It might be time to fine tune
your product/service offerings. Or……
I have been doing this a long time and I can tell you that
no one can assess your business, its niche and its shining and unique
characteristics faster than I can. I can also spot the problems and solve them
faster than anyone. So, take advantage of me, use me and let me help you. No
one will be more honest with you about your business, your opportunities and
your potential than I will be. And, (heaven forbid), if the hand writing is on
the wall and it is too late to salvage, I will help you with an exit strategy
so that you can remain as whole as possible.
For the month of May, I am offering a consultation to
businesses that are really willing to put effort and work into making their
businesses not just survive during the recession – but THRIVE! Hopefully, you
will get some thoughtful insight from our time together and I can further help
you through consulting to deliver your business into what it should be and what
you dreamt it would be. We’ll discuss what tools and tactics you currently use
and those that you should invest in (time and/or money). We’ll discuss what has
worked and what hasn’t (and I can probably tell you why).
Feel free to read some of my other postings so that you
understand my straight shooting approach to business. It is a competitive world
and straight talk wins the game every time. I will give you that plus ideas and
strategies to help your business beyond your existing thoughts and dreams.
I look forward to hearing from the brave ones! Contact me at
mary.mussard@yahoo.com
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