Please enjoy "I will admit it. . . I FALL for E-Mail Marketing also!" by Pamela Bernstein.
As a marketer, I find myself either
completely falling for marketing tactics or ripping them apart, probably
unjustly. I find myself doing this more so than ever as I am in the middle of
planning my wedding. I was told by many in the beginning of my planning to go
to as many wedding shows as possible, as vendors give great discounts just for
coming to their booth. Instead of going to those awful shows I have been
signing up saying I am going and never show up. Then I am on the vendors’
mailing list for doing nothing. Brilliant, but annoying, since the sheer number
of emails I get is out of control!
Case in point, I was lying in bed
when an e-mail comes through thanking me for stopping by their booth at the
Bride World Expo Woodland Hills Wedding show. I never stepped foot inside this
show but signed up for it and now am on the email list. The email went on
saying the first 10 people to respond to this email will receive 1 hour
engagement shoot free of charge just for meeting with the photographer with no
obligation to use her.
Check out the copy of the email
. . .
Just a quick hello and
a re-introduction to myself and my business, I'm ****** and I am the
Owner and photographer of **** Photography based in Los Angeles.
It was so nice to meet
you at the Bride Word Expo in Woodland Hills. Thank you so much for your
interest in my work and coming by my booth to meet me. I know that the expo can
be hectic and a little impersonal, but I would love hear more about you, your
fiance and your amazing love story that got you to where you are. Every wedding
& couple are unique and beautiful and I have to tell you that this is my
favorite part of the job, getting to know each couple and creating beautiful
images together to tell your story!
If you were able to
stop by my booth this past Expo, I was offering an amazing opportunity: a free
Engagement shoot! The catch is, each couple needs to schedule a meeting with
me...even if its just for coffee and in turn I give you a free one hour
engagement session with printed proofs and 5 digital copies via Facebook.
I have already had an
amazing response to these completely free E-sessions...but I'd love to offer a
few more. The first 10 couples to respond to this mailer will receive a FREE 1
hour engagement session with me($250 Value).....no contracts, no deposits, just
getting together to take some amazing photos!
Thank you so much for
coming to my booth, and I look forward to creating beautiful images with you
soon!
I sat up and responded quicker than
you can say Wedding show! We were one of the 10 people to respond, and will get
our engagement session for free! In fact, we met with this photographer, and
fell in love with her work we booked her. I would never have found her if it
wasn't for signing up for the simple e-mail list and responding to her message.
E-mail marketing does work when you
send your message to the right list of people with an eye catching subject
line, the rest as they say is history, however, I would highly suggest an
incentive for people to respond, sign up, like your Facebook page, etc.
Incentives are the best way to get people to interact with you and your
company!
